Makeup Brands In The 70s

The 1970s saw an explosion in the popularity of cosmetics and makeup. It was an era of bold colors, glitter, and experimentation with the latest trends. From drugstore brands to high-end lines, makeup brands in the 70s had something for everyone. From vibrant eyeshadows and dramatic eyeliners to glossy lip glosses and shimmering blush, the decade was a playground for beauty lovers.

Throughout the 70s, women were given more freedom and choice than ever before when it comes to their makeup and beauty. This newfound freedom resulted in a surge of creative product launches that catered to a wide range of tastes and needs. Many of these products remain popular today, but some have fallen out of favor or been discontinued. In this article, we'll take a look at some of the most iconic makeup brands in the 70s and the products they launched that are still beloved by beauty enthusiasts today.

From cult-classic foundations to volumizing mascaras, the 70s were a time filled with inventive beauty products. CoverGirl was one of the leading drugstore brands of the decade, offering affordable and accessible makeup for all. Among their most iconic products was the SuperSonic Mascara, which provided extra volume and length for lashes. The infamous “Blue Mascara” was also a CoverGirl staple, with its bright blue hue adding a unique twist to any look.

Max Factor was another iconic brand from the 70s, known for its lipsticks and foundations. The Max Factor Pan-Cake Makeup Foundation was a cult favorite that offered long-lasting coverage and a natural look. The brand also released a range of lipsticks in a variety of colors, such as the famous Pan-Stik Lipstick which was beloved for its creamy texture and vivid pigmentation.

Those looking for a more glamorous look could turn to Estee Lauder's collection of luxurious makeup. Their Double Wear Stay-in-Place Makeup was a revolutionary foundation at the time and still remains a bestseller today. The brand also created a range of classic eyeshadow palettes, such as the Bronze Goddess Palette, which featured 8 shimmery shades perfect for creating a bronzed, sun-kissed look.

Revlon was another brand that was prevalent in the 70s, with their iconic Super Lustrous Lipsticks being a must-have item for every makeup bag. The lipsticks come in an array of shades and finishes, with their signature Snow Peach and Cherries in the Snow formulas being particularly popular. Revlon was also renowned for its nail polishes, with its Fire & Ice collection being particularly iconic. The shimmery red shade was the perfect way to add a touch of glamour to any outfit.

The 70s was a time of innovation and creativity when it came to makeup and beauty products. These iconic brands helped create the beauty landscape as we know it today, with many of their products still being loved by makeup enthusiasts. Whether you're a fan of CoverGirl's SuperSonic Mascara, Estee Lauder's Bronze Goddess Palette, or Revlon's Fire & Ice Nail Polish, the 70s had something for everybody.